One of the most important ways to sell your business is through its materials. The website you run, the direct mail pieces you create, the information you present to customers on sales calls or other interactions.
Researching and managing those campaigns, and managing them well, is extremely important. But let’s not forget the tools themselves – the materials.
Writing is a huge part of selling your business without having to work, because the written word sells your product or service on your behalf when you can’t be there to sell it yourself. Words are a 24/7, no holidays and no days off way of selling your business without incurring the costs of a new staff member.
Can you really make a sales call to every potential client? And even if there weren’t geographical and time limitations, could you really afford to hire a massive force of sales personnel to reach each and every one of the potential conversions in your market?
No, you can’t. Nobody can. There are too many people, too many businesses, and too many markets in this world. No single person or group of people can reach all of them by using manpower alone.
This is why good writing is so important. Hire your business people, hire your campaign managers, hire your product developers. But then find a talented writer. Talented writers know how to create materials that can convert prospects into customers without much work on your part. The customers begin coming to you out of intrigue and interest, instead of you having to try to constantly go and find them.
Selling your business without having to work? Yes, it can be done. Whatever your business size, constantly evaluate the effectiveness of your materials. If you are not having the conversion rates you want, give a contractor a trial run on a small project. See what they can do. You might just find you can save money and grow your business. And that is a good return on your investment.
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