I create a lot of postings dedicated to business, marketing, or other elements of communications that are necessary for companies to succeed.  But today I’d like to talk a little bit about my writing process and philosophy.  Because we all want to know, if we’re paying for a service, what that person can do for us.

I have been writing for a long time now.  So long that I can’t imagine not doing it.  And each project, whether from a new client or a repeat customer, brings its own special challenge that I enjoy using my brain to solve.

Over the years I have become skilled at writing quickly and at creating solid first drafts.  This not only makes me more productive, but it makes me better able to meet the needs of my clients because I have to spend less time editing.  An added bonus is that it gives me the opportunity to tackle more challenges that interest my ever inquisitive brain.

I truly enjoy producing quality pieces for my clients.  I have a perfect track record for customer satisfaction because I take the time to edit, tweak, and otherwise rewrite my pieces.  And I’m really proud of that.  Because writing is not just an occupation for me – it’s a passion. 

Every piece I create is done with the same level of care and creativity as the one before it, and this devotion continues for every project that comes along afterwards.  This is why I write, and this is why I own my business.  To share my talent in a way that affects the community, that helps businesses grow, and that makes people smile.

Why do you do the job you do?  How do you conduct yourself within your business?  Have you thought about it today?

Need help growing your business or nonprofit organization?  Browse my website to learn about how I can help you with your particular needs.

For a small business owner or someone trying to start a business, don’t forget that YOU are your biggest sales tool.  What does this mean exactly?  First it means that you have to actively get out there and sell your business, interact with your target market, and invest the time.  But it also means that the following things can make or break you when you are interacting with a potential customer:

• How you speak
• How you dress
• Whether or not you portray confidence
• Whether or not you portray intelligence about your business
• Whether or not you know how to close a sale

Let’s think about a job interview as a good equivalent.  First and foremost you have to do your research.  You have to know the company, the job you are applying for, how your skills fit into that job, and how to sell yourself as the best person. 

But you also have 30 seconds to make a good impression and draw in your potential employer .  This includes your dress, your mannerisms, and your quick sale of yourself (who you are and what you do).  The rest of the time you have to skillfully sell yourself as the best person for the job.  Or at least sell yourself in such a way that they feel you might be a good candidate for future positions. 

If you blow it, you blow it.  It’s the same way in business sales.

As you try to grow your business, remember that even if you don’t make an immediate sale with a person, you are your biggest sales tool for ensuring that maybe this person will come back to you in the future.  Make sure you speak articulately and with confidence.  Make sure you have thoroughly prepared answers to all potential questions.  Make sure you have a rote answer prepared for questions you don’t know the answer to.  And make sure you have some materials to give them that they can reference and take with them. 

Sometimes it takes potential customers time to process your offering(s) and to actually solicit your services.  In fact, many times people will not purchase your product or service the first time they see it.  But that’s ok.  Just leave a positive impression in their minds and be sure to follow up. 

But also make sure your marketing materials are strong, so that your prospects have an incentive and a means to circle back with you if they so desire.  This is why sales and marketing go hand in hand, although that’s another blog topic (click here to read it).

Need help growing your business or nonprofit organization?  Browse my website to learn about how I can help you with your particular needs.