It’s vs. Its
Finding the correct usage for these two words can be challenging to some writers. But it need not be. The difference between “it’s” and “its” is that one is a contraction and one indicates possession.
It’s is short for “it is” or “it has”. You would use “it’s” in the following scenarios:
- It’s raining outside.
- The stock market is so bad that I don’t know if it’s ever going to get better.
- I’m glad we met up for lunch, it’s been good to see you.
- It’s been weeks since I’ve talked to you!
- The bird flapped its wings.
- That company has its own web page.
- The flower lost some of its petals today.
- It’s interesting to watch my dog chase its tail.