So you created a website. Great! But do you know how it's performing? Do you know which content is effective, and which isn't? Do you know where people are entering your site and where they are leaving?
This is where a program like Google Analytics comes in. How do you use Google Analytics? Well, you insert a bit of code into your website code, and Google extracts all kinds of useful information from your site to help you continue to monitor and improve its performance.
What kind of information, you ask? Well it tells you things like:
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