How many of your visitors are viewing your website through a mobile device? If your website isn't optimized for mobile viewing, you may be losing customers.
Do I Really Need to Optimize?
Yes! These days it isn't enough to have a website that displays beautifully on the web.
With the invention of smart phones and tablets, more and more people are viewing web pages on a device other than a computer. And those devices don't have a mouse, can't display Flash, and don't have the screen real estate of a regular computer.
Have you ever tried to view a non-optimized website on your tiny smartphone screen? How easy is it to click links, read text, and use the functionality? Not very.
How Many Mobile Users Are Out There?
If you haven't checked in a while (which I hope isn't the case), take a look at your site visitors and what technology they are using. Roughly one third of my visitors view my site from a mobile device. And depending on the industry you're in, you may have even more.
Let's put this into a real-life scenario. Let's pretend your website doesn't have a mobile version yet.
...and that's only if your mobile viewing percentage is at 10 percent! What if your website mobile viewing is at 40 or 50 percent? At 50 percent you may have lost 1500 potential customers.
Good Mobile Optimization vs. Bad
So you've got your website set to display on a mobile device. Great! Have you gone through this checklist of common issues?
Bottom line: Your website needs to cater to the mobile viewing trend, or you're bound to lose out. If you've built your website using a tool that doesn't automatically create a mobile version (or simply don't have a developer to help you), look online for assistance. There are many tools available to create a customized mobile version of your site, or many companies that can be hired to do it for you.
Contact me at firstname.lastname@example.org.
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