WriterLiz, LLC
  • Home
  • Services
    • Copywriting
    • Websites & SEO
    • Blogs & Articles
    • Technical Writing
    • Medical Writing
    • Training
    • Photography
  • Testimonials
  • Portfolio
  • Clients
  • About
    • About Elizabeth
    • Formal Resume
  • FAQs
  • Blog
  • Projects
  • Personal Creative Work
  • Contact Me

Blog

Selling your business without having to work

2/15/2011

0 Comments

 
Every business owner would love to sit at home and watch their business grow, turn profits, and expand without having to invest 60+ hours a week to do so.  Is there a way to sell your business without investing excessive amounts of time and money as a business owner?  There is.  But it takes good marketing sense and an understanding of the tools available to you.

One of the most important ways to sell your business is through its materials.  The website you run, the direct mail pieces you create, the information you present to customers on sales calls or other interactions. 

Researching and managing those campaigns, and managing them well, is extremely important.  But let’s not forget the tools themselves – the materials.

Writing is a huge part of selling your business without having to work, because the written word sells your product or service on your behalf when you can’t be there to sell it yourself.  Words are a 24/7, no holidays and no days off way of selling your business without incurring the costs of a new staff member.

Can you really make a sales call to every potential client?  And even if there weren’t geographical and time limitations, could you really afford to hire a massive force of sales personnel to reach each and every one of the potential conversions in your market?

No, you can’t.  Nobody can.  There are too many people, too many businesses, and too many markets in this world.  No single person or group of people can reach all of them by using manpower alone.

This is why good writing is so important.  Hire your business people, hire your campaign managers, hire your product developers.  But then find a talented writer.  Talented writers know how to create materials that can convert prospects into customers without much work on your part.  The customers begin coming to you out of intrigue and interest, instead of you having to try to constantly go and find them.

Selling your business without having to work?  Yes, it can be done.  Whatever your business size, constantly evaluate the effectiveness of your materials.  If you are not having the conversion rates you want, give a contractor a trial run on a small project.  See what they can do.  You might just find you can save money and grow your business.  And that is a good return on your investment.

Need help growing your business or nonprofit organization?  Browse my website to learn about how I can help you with your particular needs.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Contact me at info@writerliz.com.

    Welcome to my blog.  Please use the Category links below to find topics of interest to you, or just scroll through current postings.
    Share

    RSS Feed

    Receive new postings via email:

    Enter your email address:

    Delivered by FeedBurner

    Categories

    All
    General Writing Tips
    Grammar Mistakes
    Hiring A Writer
    Marketing
    Money Matters
    Nonprofits
    Starting A Business
    Starting A Business
    Technical Writing
    Training/instructional Design
    Websites And Content

    Archives

    November 2014
    June 2014
    May 2014
    April 2014
    March 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    June 2011
    April 2011
    March 2011
    February 2011
    January 2011
    November 2009

Copyright © 2016 WriterLiz, LLC. All Rights Reserved.
  • Home
  • Services
    • Copywriting
    • Websites & SEO
    • Blogs & Articles
    • Technical Writing
    • Medical Writing
    • Training
    • Photography
  • Testimonials
  • Portfolio
  • Clients
  • About
    • About Elizabeth
    • Formal Resume
  • FAQs
  • Blog
  • Projects
  • Personal Creative Work
  • Contact Me