A lot of businesses think they can cut corners in the writing department. They try to outsource it to a cheap provider overseas, delegate it to a current employee, or look for quick help through a freelancing site that they feel will provide the most content for the cheapest dollar amount.
But rarely in this world do good things come cheaply. Most often, you have to work for what you get. And the cliche "you get what you pay for" just about always rings true in this line of work.
The problem with thinking you can cut corners on the writing is that even if you have paid top dollar for a snazzy look and feel, the artwork and design can only go so far in selling your image. Great writing and great design go hand in hand. You can't have one without the other.
If your potential customer is impressed by the design, but then appalled by the written content, you have instantly lost a sale and potentially any referrals that may have come afterward. Have you made the best investment possible to grow your business?
Think carefully about why you should pay more for quality writing. What kind of ROI do you want?
There are plenty of aspiring writers who would be willing to do work at extremely low rates. But think about how you want to represent your business. The image you portray through your materials is like investing in the clothing you wear to an interview. Are you going to show up in shorts and flip flops, or in a polished suit that really shines?
Which option will provide a better return on investment?
Get their attention. Make your business shine. Hire a great writer.
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