What is one of the most important factors for driving business growth?

So you own a business, or you are growing a business, or you are launching a new product or service.  While at first glance entities like sales personnel and product quality (hey, a lot of people successfully sell very poor quality products!) can seem much more important than writing, writing is actually very large part of what drives new business, sells existing products and services, and promotes continued interest in what you offer.  How so?  Well let me explain.

Most likely you arrived at this website because of something I wrote.  I speak directly to a handful of prospects everyday, but not enough to cover all of the traffic my website receives.  And not enough to attract the amount of service inquiries and quote requests I get.

Think about the websites you visited yesterday, or this year.  How did you get there?  Maybe you searched for something.  Or you saw something.  Or the way something was described or written intrigued you enough to want to learn more.  Maybe it was on Google.  Maybe it was on a social networking site.  Maybe it was sent to you by a friend.  But you saw words.

Think about the ads on TV.  What makes those ads compelling…or not?  Are we watching silent films?  Or are we hearing people speak, and watching text come across the screen, and looking at branding and taglines? 

Words.

Words are powerful.  Words are used in every aspect of business, from print and web ads, to radio and television campaigns, to business procedures and contract negotiations.

The words that sell are words that took thought and talent to create. 

Have you taken a look at how your words are performing?  How much are you willing to invest in your business communications?  Find talent in this area.  It’s the number one way to continue to grow your business when you can’t be there.

Need help growing your business or nonprofit organization?  Browse my website to learn about how I can help you with your particular needs.