I was recently spammed by someone who accidentally revealed the email addresses of every freelancer on the spam list. What did I notice? That less than five of those people had a business email (most had Gmail or Yahoo accounts). Cringe! Here's why you, the business owner, don't need to be in that crowd.
Even a sole proprietorship needs a professional email address in order to be taken seriously. I recently saw a start-up company searching for a blogger on Problogger.net, and they asked prospective writers to respond to a Gmail address rather than an address with the company's domain. Need I ask what your impression of that post might be? I know what mine was. And I didn't respond to it.
Here are my top three reasons for investing in a business email address.
So if I've successfully convinced you to get a new business email address, let's talk about how you can do it.
Where To Get a Business Email
Business email addresses can be purchased through your website host (think GoDaddy or Weebly) or can run outside of it. So if you like bundling your costs into one payment, check with your hosting service to see if they offer email as an option that you can pay for every year at renewal time. You can then ask if it can be configured to run through Outlook (if you want to use it that way) or if it is available on the web only.
If email isn't offered through your web host or if you want another option, you can get a business email through Google or a similar provider. The service runs in the background, but you get to customize the email address and the domain name. So in the example above, Dave Smith logs into Gmail to access his firstname.lastname@example.org email, but nobody else sees that it's a Gmail account. Any outgoing emails use his marketingbeat.com domain rather than gmail.com.
I have had good luck using Google to run my business email and I can view it on my cell phone as well. The best part is it works seamlessly with Microsoft Outlook even if you choose to use it on the web (like I do). So if someone sends me an Outlook meeting invite, I can accept it and it will not only send the acceptance to the sender, but it will also sync with my Google calendar automatically.
If you need web-based email hosting, here are a few links to some good business email options:
Google business email
Yahoo business email
Microsoft business email
Take a look at the different costs and what each has to offer, and decide what's best for you.
One final piece of food for thought. Did you know you can't get a LinkedIn page for your company without a business email address? Just one more reason to get one, even if your business is a party of one!
Contact me at email@example.com.
Welcome to my blog. Please use the Category links below to find topics of interest to you, or just scroll through current postings.
Receive new postings via email: